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Dropshipping 101: The Ultimate Guide to Starting a Shopify Dropshipping in 2023

Jessica Lopa

Jessica Lopa

Author | Personal Finance Professional

Shopify Dropshipping

Table of Contents

Dropshipping 101 is a comprehensive guide for anyone interested in starting a successful Shopify dropshipping business. It will show you how to set up your store, find products and suppliers, and market your store. Also, The article provides an overview of the pros and cons of Shopify dropshipping as well as some useful tips for beginners.

Shopify Dropshipping guide

What is Shopify Dropshipping and Why You Should Consider Starting Your Own?

Shopify Dropshipping is a business model in which e-commerce businesses do not keep goods in stock. That means, when a customer orders a product, the drop shipper sources the item from a third party and ships it to the customer.

Shopify Dropshipping is a great business model for entrepreneurs who want to start an online business from scratch without investing lots of money. Dropshipping is a great way to run your business, as it’s flexible and supported by most of the largest eCommerce platforms out there- including Shopify.

Above all, With so many good things about dropshipping, it may just be what you’re looking for. We created this guide to help eCommerce entrepreneurs make life easier. This guide is perfect for newbies and will provide you with step-by-step instructions on getting started with your own Shopify dropshipping business.

How profitable is Shopify dropshipping?

Dropshipping has been around for many years, but it’s only recently that it has become more popular. This is due to technological advancements in online shopping and eCommerce platforms which make it easier and cheaper to start an online store than ever before.

Dropshipping with Shopify is an attractive business model because it doesn’t require any upfront investment or inventory costs. It also doesn’t require much in terms of startup capital so it’s easier to get started with this business model than other models like starting a physical store or eCommerce site.

How much does it cost to start Shopify dropshipping?

First, In order to start dropshipping with Shopify, you need to purchase an eCommerce platform like Shopify. Second, You need to set up your own website and find suppliers that are willing to sell their products on your site. The cost of starting a Shopify dropshipping business can vary depending on your budget and how much time you want to spend building it out.

You’ll need a few hundred dollars to get your dropshipping business going.

Below is a raw estimate: $150-$200

  • Shopify store setup: $29 (Basic Package)
  • Automatic Dropshipping tool: $9.90/$17.90 (AutoDS)
  • Product Sampling: $10-$100 (It will vary based on your product & niche)
  • Marketing: $100 (Used for paid ads)

how to start Shopify dropshipping

What is Shopify and how does it work?

Shopify is a cloud-based eCommerce platform that allows entrepreneurs to build their own online store. It offers a variety of tools to help entrepreneurs get their business off the ground, including eCommerce software, online store themes, marketing tools, managing shipping, blog posts, webpages, and social media integration.

Some of its features are:

– Beautiful drag-and-drop store design.

– A modern mobile app that allows merchants to manage their business on the go.

– An integrated payment system that lets merchants accept card payments.

– A simple dashboard with real-time analytics so merchants can understand how their business is doing.

– The ability to scale up as your business grows by adding more products, staff, and inventory.

– Social media, Amazon, eBay Integration, and much more…

How to Start a Shopify Dropshipping Store – 09 Steps Profitable Shopify Dropshipping Guide

1. Find a niche and think about your target market

Picking a niche is one of the most important decisions you will make when starting your dropshipping business. A niche is a type of product or service that you sell. It’s also called a specialization. You need to pick an industry that has products with enough demand and low competition for your business to thrive.

However, If you are not sure about what niche to pick, then here is a list of things that you should consider before making your decision:

– Find a product that you’re passionate about.

– Consider what your strengths are and what skills you possess.

– Analyze the competition in your desired niche and assess whether it’s worth entering.

– Research the demand for different niches by using marketplaces like Amazon, eBay, and Etsy.

2. Sign Up for Shopify


Signing up for Shopify is a quick and easy process. You can sign up by clicking the “sign up” button on the top right corner of the screen.

Once you click on that, you will be taken to a page where you will need to enter your email address and create your password. Next, enter your store name. Finally, select “Create Your Store”.

You can look around to decide which Shopify plan is right for you. The trial offers enough time to get your shop set up, so there’s no need to rush into a decision.

Once you fill in the details on the top of this page, you’ll be directed to a new page where you’ll be able to answer questions such as what’s your industry, and if you already have any products to sell. These things will help Shopify guide you through the creation process and make it as easy as possible.

STEP 2 – Account Dashboard Setup

Finally, You’re now on your account dashboard. Now you have to get started by doing these 3 things:

  1. Add product
  2. Customize theme
  3. Add domain

Let’s start with the last one.

Add your custom domain

You might want to make your store look more professional by changing your default store name to something more personalized. Your default domain name doesn’t look as good as it is.

You can either buy a domain from Shopify or add a third-party domain. There’s also an option to connect an existing domain you have already.

STEP 3 – Customize theme | Design your Store

Designing your Shopify store is an important step to take. It will set the tone for your brand and provide a good impression to your customers. You can customize the look and feel of your Shopify store by adding a theme.

You can choose from over 100 different themes in the Shopify Theme Store and customize them to match your brand. If you need to customize any of them, it’s easy. Shopify themes are designed to be customizable from the start, so you can change the color scheme and layout of your store with just a few clicks. The theme editor is also very user-friendly, so even if you’ve never used it before, it won’t take long for you to get up and running.

Here are some tips for designing your Shopify store:

– Choose a theme that matches your business.

– Keep your design simple and clean.

– Add graphics, high-quality images, and videos to make your product stand out.

– Use social proof (the Shopify app store have some awesome app to build social proof).

STEP 4 – Add your Products

Adding products to your Shopify store is a quick and easy process.

#1: First, Click on “Products” from the left menu bar.

#2: Select “Add Product” from the top of the page.

#3: After that, Fill in the required fields for your product, such as title, description, and price.

#4: Add your product image by clicking on “Add Image”.

#5: Save your changes by clicking on “Save Product”.

Finally, Once you have entered all of this information for your product click “Save”.

Note: For dropshipping bulk product import, We’ll discuss that later. So you can skip that part for now.

3. Choose your store’s name and domain

Choosing the right domain name is an important step in starting your own business. In other words, It’s not just about having a catchy name, it’s also about making sure that the domain will be available to use.

What makes a good domain name? It should be a memorable one, that is easy to spell and doesn’t have any typos.

The best way to find the right domain for your business is by using the Shopify business name generator. Also, there are many other websites with these tools and they will help you find the perfect one for you.

Shopify has launched its new Business Name Generator that helps you generate your own brand name for free. Most importantly, the generator lets you choose from more than 20 different categories to narrow down your search and also provides you with a list of names that are available for purchase on Shopify. —> Shopify Business Name Generator

4. Choose your payment and shipping settings

In order to accept payments on your Shopify store, you need to first set up the “Shopify payment” option.

To do this, click on the “Settings” tab and then select “payment providers”.

Scroll down to where it says “Shopify payment” and click on the blue button that says “add new Shopify payment provider”.

You will be prompted to enter some information about your Shopify account. Fill in the information and then scroll down to where it says “shipping methods”.

Here you can set up shipping options for your customers. You can also choose how you want customers outside of Canada or USA to pay for their shipping.

You’ll also need to have a couple of policies in place, like your refund policy or terms of service. You can use the Shopify Privacy Policy Generator to get a good start on this.

5. Choose a Shopify dropshipping automation app for

Shopify store themes are great for new stores but automating some of your work will help you get ahead. There are many services including dropshipping automation out there that’ll do the grunt work for you. You can be on your way to an automated store in no time!

For that reason, AutoDS is a great tool that helps us save time and expand our business with its many features.

For example:

  1. Quick Product Importing
  2. Over 25 Suppliers
  3. Price & Stock Monitoring
  4. Automated Order Fulfillment
  5. Tracking updates and much more…

To start automating your dropshipping business, sign up for AutoDS. Next, fill in your payment details for the AutoDS subscription. Inside the app, from the left menu pick ‘Add Store,‘ enter the store’s website and click on continue.

Then, download the AutoDS app from the Shopify app store. Finally, install the app and integrate AutoDS with your Shopify store.

Congratulations! You now have a fully automated Shopify store set up with the AutoDS service and you’re ready to get started.

6. Add bulk products to your Shopify store

Next, we’re going to upload some real products onto Shopify. Connecting a dropshipping automation software cuts down the time you spend importing new products since the tool can do it in bulk.

AutoDS Helper extension is a Chrome extension that helps you import products from their selected world’s top suppliers in a few clicks.

With the one-click importer, You can create and export a CSV file containing the products list from the supplier page. We only need to import this file to our store by logging in to AutoDS App. This can be done in just a few clicks.

7. Optimize your Shopify Dropshipping store for Visitors, SEO & Sales

Optimizing your store for visitors and search engines is critical for a successful dropshipping business. The more you rank for the right keywords, the more traffic you will get from Google and other search engines.

When it comes to optimizing a Shopify store, there are many factors to consider. These factors can be classified into two main categories: Home Page Optimization and Product Page Optimization.

Let’s consider focusing on your product page first:

Optimizing product pages is a must for every online business. Your product page is where customers can find out more about the products that you offer and decide whether or not they want to purchase them.

So, what does it take to optimize your Shopify store’s product page?

– Optimize your title tags and meta descriptions to include keywords that will help bring in more visitors.

– Add high-quality images and videos of the products that are being sold on the website.

– Write an enticing, informative, and persuasive copy for each of the products so that visitors know exactly what they will be getting when they buy it.

– Add social proof (Reviews) and urgency popup. You’ll find some cool apps on the Shopify App Store to add custom reviews (Fake reviews) and cool popup messages.

Here is an example product page sample for best conversion:

Shopify Product page sample PenyQuest
Shopify Product page sample

Now one more important step in optimizing the store is Optimizing the store home page. The goal of the home page is to make visitors want to stay on your site and learn more about what you have to offer. This is why it is important to optimize it.

The first thing you should do when optimizing your store’s home page is to keep in mind that this is the first impression that your visitors will have of your store. It must be professional and have strong branding. It should be well-designed, clear, and engaging.

The next step in optimizing your store’s home page is to make sure that all of the information that visitors need to know about your store and its products are included on it. This includes pricing, shipping times, return policies, privacy policies, contact us, about us page, and more.

8. Start Marketing your products and start selling

Congrats! You’re all set now. Still, we would like to do some extra work to encourage people to visit your Shopify Dropshipping store.

Here are some tips on how to promote products and start dropshipping:

1) You can use social media platforms like Facebook and Instagram to advertise your products.

2) You can use blogs, forums, and Q&A sites like Quora to market your product.

3) List your products to websites like Amazon and eBay. Shopify has a built-in feature for this.

4) Create a YouTube channel for product reviews or tutorial videos about how to use the product.

5) Write articles about the benefits of using your product or write content that is related to it on other websites like Medium or LinkedIn.

6) Use Shopify Marketing Apps – there are lots of apps that help with dropshipping by giving you solutions to almost any marketing issue, like email marketing and social media marketing. They make it so you can focus on other aspects of your business.

If your budget is really tight, you may want to consider doing your own SEO and content marketing. You can also get some ads from Google, Facebook or approach influencers for partnerships.

Important Tips: Invest time in learning about your niche market

There are many different ways that you can market your products and start dropshipping. The first thing that you will want to do is come up with a marketing strategy for your company. You should also have a marketing plan in place so that you know what steps need to be taken in order for it to be successful. You should also think about how much time and money you are willing to spend on marketing so that you can budget accordingly.

There are many different ways that you can market your products and start dropshipping. The first thing that you will want to do is come up with a marketing strategy for your company. You should also have a marketing plan in place so that you know what steps need to be taken in order for it to be successful. You should also think about how much time and money you are willing to spend on marketing so that you can budget accordingly.

9. Build your Brand and Online Presence

Dropshipping is a great way for entrepreneurs to get their businesses off the ground and start earning profits quickly. No matter what you’re selling, you need to create a brand.


Because people buy from brands they trust. They want to know that they are buying from a company that has been around for years, not just some random guy who set up shop yesterday.

A brand also gives your customers something to identify with and rally behind. It’s the reason why people will proudly wear clothing with the Nike swoosh on it or drink Coke instead of Pepsi.

However, many new entrepreneurs face challenges when it comes to building a brand around their Shopify dropshipping store. To be successful in dropshipping, you must have to build a brand around your Shopify dropshipping store so that it stands out from the competition.

The first step is to create an online identity for your store and make sure that it’s unique and memorable.

Next, you want to create a logo for your brand. The logo should reflect the values of your company and should be easily identifiable by consumers.

Finally, you want to make sure that you have a professional-looking website that has all the features of any other site in its category (e.g., social media integration, and customer reviews).

Tips to follow when running your Shopify Dropshipping business

Dropshipping might seem easy at first as you don’t need to handle inventory or shipping. But, for a successful business, it still takes work: Vendors, suppliers, customers, traffic, and sales all want your attention.

Check out these tips to help take your Shopify dropshipping to the next level:

1. Keep good communication with your vendors and suppliers

While you can add products to your Shopify store through an app and there’s no need for direct communication with your vendors/suppliers, you might still need to contact them sometimes.

In some cases, you might need things like custom logos or extra pictures of the product you’re considering. Chat with your business to make sure they’re open for communicating.

2. Think about returns and refunds as early as possible

As an e-commerce business, you’re bound to have to think about return and refund rules. While these can feel like “a necessary evil”, they can save you a lot of time and energy if created early on in your store’s life. Decide how you want to deal with returns and refunds and put your own policy in place.

3. Make sure customers are always satisfied!

When you outsource inventory management and order fulfillment, one thing to keep in mind is that you still have to deal with customers. They’re buying some of your products and as such, they’ll have certain questions or concerns that need addressing. Now’s the time to think about customer service!

If you want to offer customer support, it’s important to have a dedicated support system in place for people to contact you. That can be either by phone, chat, or email. In addition to this, any good customer service plan should list your faq section and also someone who checks social media comments and DMs.

If you don’t engage with your customers, it’s more likely they will lose interest and start to shop somewhere else. This can have a major impact on sales.

Is it worth starting Dropshipping on Shopify in 2023?

Good Side: Dropshipping is a great way to get started in e-commerce. The costs are low and there are no upfront investments to make. All you need is a Shopify account, some basic knowledge of how the platform works, and a little bit of hustle!

Bad Side: The downside to dropshipping on Shopify is that your margins can be quite small if you don’t invest in marketing or SEO. You also have to deal with fulfillment costs which can be costly if you’re not careful about how many items you stock at a time.

Dropshipping in 2023 has many benefits and it can be profitable if you do it right. However, you should consider your market and the competition before you jump into this business model.

FAQs: How Does Shopify Dropshipping Work & How Do Drop Shippers Make Money?

The Shopify e-commerce platform is a robust marketplace that is perfect for dropshipping because it allows you to quickly and easily create a store to showcase your products. Shopify is a great option for dropshipping because it’s easy to set up and the general cost of running the site is low.

Shopify dropshipping is an increasingly popular e-commerce model that allows merchants to sell products to customers without ever needing to store any inventory.

This model allows merchants to benefit from an incredibly low upfront and operational costs, making it an attractive option for many. With the right strategy and dedication, Shopify dropshipping can be extremely profitable.

By leveraging a variety of sales channels and marketing tactics, merchants can increase the visibility of their products and drive more traffic to their stores.

Additionally, dropshipping on Shopify has no storage or shipping costs, and merchants retain full control over their product selection and pricing, which can further increase profits.

All in all, Shopify dropshipping is an attractive option for entrepreneurs and businesses looking for a low-cost and profitable e-commerce model.

A beginner can start dropshipping by first deciding on which products to sell, then finding a supplier. Oberlo will create a mobile-friendly store for you, provide you with the tools to import your products from the Oberlo marketplace or other sites and help you manage your orders, fulfillment, and customer service.

The first step is to find a product that you want to sell on Shopify that is in demand. This will make it easier for you to sell it, as there is already a demand.

There are a number of ways you can find products that are in demand. One of the easiest ways is to look at the Shopify product feed, which contains a list of all the trending products on Shopify. You can also see what’s popular on sites such as AliExpress, eBay, or Amazon.

Dropshippers make money by taking a percentage of the sale of each item they list. The dropshipper will typically purchase the item from the wholesaler or manufacturer at a discounted rate and list it on their website or marketplace.

They will then charge their customers a higher price and keep the difference as their profit. Dropshippers also make money by charging listing fees, subscription fees, and sometimes even fees for shipping and handling.

With minimal overhead and investment, dropshipping can be a lucrative and attractive business opportunity.

Conclusion: How to Become a Successful Shopify Dropshipper

In conclusion, to be successful as a drop shipper, you need to be able to find products that are in demand and have low competition. Moreover, you also need to be able to offer these products at competitive prices.

You should do your research and put the time into finding the right dropshipping app and accounting software, then you will have a successful Shopify dropshipping store.

Dropshipping 101 is a great resource for anyone looking to get started with Shopify dropshipping. With its comprehensive guide, you’ll have the knowledge and confidence to start your own successful business. So don’t wait – get started today and take advantage of the many opportunities that dropshipping provides!

Read More -> Top 45 easy Fiverr Gigs you can start right now.


9 Responses

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  2. Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.

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