With the rapidly changing digital world, making money online is becoming more accessible than ever. Whether you’re a seasoned entrepreneur who wants to start your own online business, selling digital products is a great way to make passive income online. Not only is it relatively simple and inexpensive to set up, but digital products can also be incredibly profitable. With the right approach, you can start making money with digital products in just a few steps.
This blog post will explore the 12 best digital product ideas to sell in 2023. From music and video streaming services to mobile apps and downloadable tools, we’ve got a comprehensive list of digital products you can offer your customers. We’ll also discuss how to create digital products and how you can market digital products to sell online.
Using the same techniques, entrepreneurs who sell digital products have generated millions of dollars in sales. With the right digital products and marketing strategies, you can start making money selling a digital product online. So, let’s get started!
What are digital products?
Digital products exist in a digital format and are delivered to customers electronically. Examples of digital products include eBooks, audio files, software applications, digital art, digital music, digital photographs, subscription services, and more.
Digital products are generally easier to access and more affordable than traditional physical products. Additionally, they offer the potential for a more convenient and global marketplace. Digital products are also often more secure and easier to update than traditional physical products, making them much more beneficial for businesses and consumers.
Why sell digital products online versus physical products?
Selling digital products can offer many advantages over physical products. Digital products are cost-effective, can be stored and distributed at no cost, and can be delivered to customers anywhere in the world within minutes.
Additionally, digital products are not subject to inventory costs, shipping fees, or product returns. They can be updated continually without requiring additional production or price. Finally, digital products are often more profitable due to lower production costs. They can be automated, allowing businesses to maximize their profits.
12 Profitable Digital Product Ideas to Sell Online
Creating digital products is a great way to make money. Still, it’s essential to choose the right digital product to sell, depending on your skills and interest. The digital product ideas we share today are very profitable and have been proven to make money. So if you’re ready to start making money from digital products, keep reading…
1. Sell eBooks Online
Creating and selling eBooks online can be a profitable endeavor. With the low cost of production and distribution, eBooks have the potential to be highly lucrative. If you have the right skills and resources, there is a lot of money to be made by selling eBooks online. An eBook marketplace can be used to generate passive income with minimal effort.
Before creating and selling eBooks, it is essential to have a plan. This includes understanding the target market, researching similar books, and setting prices. Once an eBook is created, it must be promoted with a marketing strategy. This may include social media, email campaigns, and search engine optimization. Several platforms are available for selling eBooks, free and paid, allowing you to reach a wide range of customers.
Finally, creating a compelling sales page that entices buyers is crucial. Selling eBooks online can be highly profitable. With the right plan and strategy, it is possible to make money and even create a full-time income from selling eBooks.
If you’re serious about making money selling eBooks online, Here is a step-by-step guide for you: How to Make Money Selling eBooks Online
2. Online courses and tutorials
Making money by selling online courses and tutorials is an increasingly popular way to monetize your knowledge. The profit potential is excellent with the proliferation of online learning platforms, such as Udemy, Coursera, and SkillShare.
Before creating a course, consider the target audience and determine the trending and in-demand topics. Once you have narrowed down the issues to focus on, research competitors in the same field and develop a unique approach for your courses.
Then, create the course or tutorial using video or audio recordings or a combination. Make sure to produce high-quality content and maintain a professional tone throughout.
Finally, list your course on the Udemy, Coursera, and Skillshare platforms. Ensure an attractive description and an enticing price point for potential buyers. Additionally, promote your courses on social media and other online channels to reach a wider audience. Offer discounts and promotional offers to attract new customers and maximize profits. If you have high-quality content, you should be able to make money quickly.
3. Graphics and Digital Art
Making money selling graphics and digital arts online is an excellent way to monetize your creativity and artistic skills. To get started, you should first create a portfolio of your work and determine the types of graphics and digital arts you’d like to offer. Popular types of digital art include vector illustrations, digital paintings, and logo designs.
After you’ve built your portfolio and defined the type of work you’ll offer, you should consider the best platforms for selling your artwork. Popular venues include Etsy, Creative Market, Fiverr, and Shutterstock. Each platform offers unique advantages, so you must research each and determine which best suits your needs.
Once you’ve decided on a platform, you should create your profile and begin marketing your work. With the right venue, creativity, and marketing skills, you’ll be able to make passive income online as a digital artist.
4. Sell Patterns and printables on Etsy
Making money selling patterns and printables on Etsy can be a great way to utilize your creative skills while providing a source of income. Etsy makes listing and managing items easy, customizing your shop, connecting with buyers and sellers, and promoting your patterns and printables.
To get started:
- Create an Etsy account and set up a shop.
- Choose a name for the shop, create eye-catching product photos of your patterns and print-on-demand products, and craft detailed descriptions of the products.
- Utilize SEO best practices to ensure your products can easily be found on the platform.
Lastly, Promote your products on social media to reach a larger audience. Consider offering discounts or promotions to encourage more sales. With the right approach, you can make money selling patterns and printables on Etsy
5. Subscriptions and memberships
Subscription and membership sites offer a wide range of content and services that can be sold to customers repeatedly. With the ability to provide customers with access to exclusive content, discounts, or services, this model can be a great way to build loyalty and generate consistent revenue. With a subscription and membership model, users pay a monthly or yearly fee to access your content or services.
Content can include access to exclusive articles, videos, podcasts, webinars, and ebooks that are updated regularly. Services include web hosting, online courses, webinars, and consultations. Subscriptions and memberships can also provide access to software, such as productivity suites, graphic design, and coding programs.
Ultimately, whether you’re creating a subscription or membership site, the profitability depends on the quality of your products or services, the number of users, and your ability to promote and advertise your place.
6. Stock video content
Most bloggers and video content creators search the internet for small video clips to add to their content. Creating and selling stock footage online is an excellent way to make money. It is essential to create high-quality content that is well-researched and relevant to the target audience if you want to be successful.
To get started, you must decide which platform to use, such as a website, online marketplace, or social media. Once you have decided on a platform, you should create a portfolio of your video content to showcase to potential buyers. Ensure that your content is of the highest quality and that you offer a wide range of videos. Make sure to include accurate descriptions and keywords so that customers can easily find and purchase your stock video assets.
Additionally, promote your work through social media, blogs, and other channels to help get it seen by a larger audience. Lastly, offer competitive prices and keep track of your sales to ensure you’re getting the most out of your stock video content. You can make money selling stock video content online with the right strategy.
7. Photography
Selling stock photos online can be a lucrative way to make money from your hobby or profession. Start by taking well-composed quality photos in focus and professionally retouched.
To sell your stock photography online, you must identify stock photography websites like 500px, Shutterstock, or Adobe Stock that accept submissions. Research the submission guidelines for each site, and create high-quality images that meet the submission requirements. Once these criteria are met, you can submit your photos for review and, if accepted, earn income.
You will need to create compelling and clear titles and captions for your images, provide high-resolution images and have a good understanding of copyright laws to succeed in selling stock photography online.
To increase your earning potential, consider contributing to multiple stock photography sites and creating a personal website to showcase your work. With some effort, selling stock photography online can be a great way to generate passive income.
8. Fonts
Creating and selling fonts online as digital products is an excellent way to make money as a designer. The process requires creativity, skill, and an eye for good design. Create your font in a vector program like Adobe Illustrator or FontLab Studio.
Once complete, the font must be converted into the OpenType file format and tested. After the font design is perfected and ready to be sold, create a website or shop to showcase your font. Also, upload it to a platform like Creative Market or Etsy.
You can also create promotional material, like flyers or posters, to attract potential customers and create awareness. When setting prices, consider factors such as the complexity of the font and the demand for it.
Lastly, promote your font through social media, email newsletters, and other channels. If you provide quality fonts, you’ll establish yourself as a font designer and build a steady customer base.
9. Music
The digital age has opened many new opportunities for artists to make money by selling music online. Digital products such as downloads, streaming, and streaming subscriptions provide a great platform to reach out to potential customers.
To start selling music online, create a website or store to house your music. Then, set up an online payment system, such as PayPal, that allows customers to purchase your music.
Next, market your music online through social media, streaming services, and music blogs. You can also use popular music streaming services like Spotify and Apple Music to promote your music.
To ensure a smooth sales experience, provide detailed product descriptions, artwork, and transparent information on the payment process and delivery of the digital product. Additionally, ensuring that your music is copyrighted correctly and all legal information is made available to consumers is essential.
10. Sell Templates for Social media platforms
Social media templates are pre-organized layouts and designs used to create content for social media platforms. They can range from simple backgrounds and images to complete ad campaigns. Businesses can quickly and easily create engaging social media content that stands out by using social media templates.
Start by setting up an e-commerce website or marketplace, and ensure that it has secure payment methods that customers can trust. Promote your product on social media platforms to generate interest and reach potential customers. Make sure to include detailed descriptions of your digital tools and templates, including features and benefits, to help customers understand what they are buying. Offer free trials or discounts to encourage more customers to purchase.
Additionally, you can use platforms like Creative Market, GraphicRiver, Etsy, and Fiverr to reach a larger audience. With attractive templates and proper online marketing, you can do profitable business by selling digital goods online.
11. Lightroom presets
Lightroom presets have become increasingly popular among professional photographers and hobbyists alike. Marketing and selling their own presets online can be an extremely profitable venture for those with knowledge and understanding of Lightroom and the photo editing process. It is essential to create unique presets and offer something special to customers – a specific color grading, specific lighting styles, or custom effects.
Consider selling presets on popular online marketplaces such as Etsy and Creative Market to start. These are great platforms for selling digital products, and many photographers have successfully sold Lightroom presets. Consider creating your own website or blog for selling presets. Social media is also an excellent option for selling Lightroom presets, as it can be used to promote your products and build your brand.
Finally, consider using paid ads to reach a larger audience and drive more sales of your presets. Regardless of your platform, ensure you provide quality images and descriptions of your presets to ensure customers understand what they are purchasing.
12. Online Tools/ Saas Application
Online Tools are digital applications created to solve specific problems and/or automate various tasks. They can increase productivity, streamline processes, and reduce costs. They come in many forms, such as web-based software, mobile applications, and plug-ins. You can make money by creating and selling Online Tools as an entrepreneur.
It’s essential to have a good understanding of the target market, the ability to visualize and create a product that meets your customer’s needs, and the technical skills to build and deploy the product. You will also need to have a good marketing strategy in place to reach potential customers. Once you have created a functional product, you can use various online channels such as websites, blogs, and social media to promote it.
Additionally, you can monetize your Online Tools through subscription-based services, revenue-sharing models, or other strategies. Creating and selling Online Tools can be a rewarding experience and a profitable business endeavor.
How to Sell Digital Products Online
Now that you have a clearer idea of the digital products you can offer, what’s the best way to get started? Follow this simple 4-step procedure to create and sell digital products online.
1. Research the market
Identifying the target market and establishing a pricing model to sell digital products online is critical to any successful online business. First, research the need to identify the characteristics of the customers that are likely to be interested in the digital product. Identify features that would be attractive to this particular demographic, and consider trends in the market that could influence pricing decisions.
2. Establish a pricing model
After research, determine the pricing model that will be most appropriate for the product. Options include fixed pricing, subscription models, and pay-what-you-want models. The pricing model should be based on market research, competitor analysis, and customer feedback. Ensure that the pricing model is consistent with market expectations while taking into account the cost of production and the costs of delivery.
3. Set up an Online Store
Setting up an online store is crucial to successfully selling digital products online. You must choose an e-commerce platform to host your store to get started. Popular choices include Shopify and sellfy.
Both platforms offer customizable templates, payment processing options, analytics, and marketing tools to help you manage your store and reach potential customers. I’d recommend going with Sellfy because of its easy-to-use interface and most affordable pricing model.
4. Market your digital products to sell online
Digital marketing is a powerful tool for selling digital products online. Social media is an excellent platform for promoting your product. It is obvious and can attract potential customers quickly. Paid advertising can also be effective, targeting relevant audiences for maximum exposure. Finally, email marketing can notify existing customers of new products or reach out to those who have expressed an interest in similar products.
Create an online store with Sellfy in less than 5 minutes

Setting up a store to sell digital products on Sellfy is quick and easy. You can have your store ready to go in less than five minutes.
Step 1: Pick a plan
First, visit the Sellfy website, create an account with Sellfy, and choose a pricing plan that fits your needs. We suggest going for the Starter plan right away. With this plan, you can offer an infinite amount of products for only $19/month, plus a complimentary 14-day trial to try out all the features.

Fill out the required information, including your store name, selling type, category, and audience size. Once you finish the questionnaire, click “Start a 14-day free trial,” and you’re all set to start building your store and adding products!
You can also customize your store by adding a logo, banners, and other visuals.
Step 2: Add your digital products to sell online
Adding products to a Sellfy store is a straightforward process. Once you’ve set up your store, you can start stocking it with whatever items you want to offer. To do this, go to the Products menu and select ‘Digital products’ from the sidebar. From there, you can create a new product listing.

Choose your products category, and then you’ll see the “Add new product” page.

Next, upload the product file, and enter the product name, description, tags, and other optional details such as the product author, version, and language. Then, upload the product images, select the category, and set a price. Finally, click ‘Save Product’ to make the product available for purchase.
Step 3: Customize your Store
To begin, log in to your Sellfy account and click “Store Settings” on the sidebar. Here you will find options for customizing various aspects of your store, such as the look and feel, product categories, payment gateways, and shipping methods.

First, you’ll want to choose a unique and eye-catching theme for your store. This could be a pre-made theme or create your own custom design. Once you’ve selected a design theme, you can customize the colors, fonts, and other styling elements to make it your own.

You can customize product categories, payment gateways, and shipping methods to suit your store’s needs. Next, you can add a custom domain to your store to make it easier for customers to find and remember you. You can customize the product page to showcase your products in the best light.
Finally, you can add custom images, social media buttons, and other features to make your store stand out from the competition.
Sales and marketing tips for selling digital products
Marketing is an essential part of any successful digital product launch. Creating an excellent online store isn’t enough because if people know it exists, you won’t make any sales. That’s why marketing is a must. There are many different marketing strategies available; let’s look at some effective marketing strategies to boost sales of your digital products.
1. SEO (Search Engine Optimization)
SEO is essential for optimizing online store products to boost organic sales:
- Identify the keywords potential customers use to find your store’s products.
- Create content that features those keywords in an organic, natural way. Incorporate these keywords into product titles, descriptions, and image alt tags.
- Use meta tags and page titles to help search engines recognize the relevance of your products.
2. Use the power of social media
Promoting products on social media is an effective way to boost sales. Start by creating content that resonates with your target audience, utilizing hashtags and visuals to attract readers. Research which platforms your target audience is most active on and create content tailored to that platform. Additionally, using influencers and micro-influencers can be an effective way to reach a larger audience.
3. Start paid advertising
PPC (Pay-Per-Click) advertising through Google Ads and Facebook Ads can effectively and efficiently promote digital products. Both of these platforms offer targeted ad campaigns that can reach a highly-relevant audience with particular interests. They also provide detailed analytics, so you can track your ads’ effectiveness and make any necessary adjustments. Additionally, PPC campaigns are inexpensive and can be scaled up or down, depending on your budget and goals.
4. List your products on multiple online marketplaces
If you want to maximize your digital product’s sales, list them on multiple marketplaces in addition to your Sellfy store. Websites like Etsy (suitable for patterns and printables), Creative Market (Best for Templates and Fonts), and Amazon (optimal for ebooks and video content) could be promising options for furthering the reach of your digital products.
Selling digital products FAQ
Are you looking for more information about selling digital products? Here are the answers to some commonly asked questions about selling digital goods.
Is selling digital products profitable?
Yes, selling digital products can be very profitable. Digital products can be created relatively quickly, have low overhead costs, and have the potential to reach a large customer base. Additionally, digital products can be sold multiple times without any additional cost, making them a great source of passive income.
What are the top digital products to sell?
The top digital products to sell include eBooks, online courses, digital art, digital music, digital pictures and videos, software, online services, and web-based services.
What are the most profitable digital products to sell online?
The most profitable items to sell online include digital products (such as ebooks and online courses), online tools, membership sites, software, digital arts, and printables.
Where is the best place to sell digital products?
The best place to sell digital products is online, either through an established e-commerce platform or through your own website. The most popular e-commerce platforms include Shopify and Sellfy. You can also sell digital items on Amazon and Etsy.
Final thoughts:
In conclusion, selling digital products online is a great way to make money and grow your business. With Sellfy, you can easily create an online store and start selling digital products quickly and easily.
There are many options, from digital courses and ebooks to software subscriptions and apps. Understanding the customer’s needs and creating a high-quality product makes it possible to generate a decent income from digital product sales.
If you’re looking for more info about how to make money online, we’ve got plenty of great resources for you to explore. Please take a look at our other posts for more tips and tricks!